Rema’s ‘HeIs’ Is A Sonic Journey Through Time and Culture
Named after the Greek word for “numeral 1,” Rema’s latest project, “HeIs,” marks a significant milestone in his journey as the Prince of Afrobeats. In this ascendant landmark album, the Rave Lorde emerges as a dynamic force—wilder, more imposing, and almost overwhelming in his artistic intensity. While the overall sound is rousing and euphoric, it carries undercurrents of danger, showcasing a creative direction that transcends convention and flirts with the divine.
Deeply rooted in the culture that birthed his unique sound, Rema delves into the essence of Afrobeats, unearthing the raw, uncut elements that have often been overshadowed by the genre’s evolution and globalization. He pays homage to the past by drawing inspiration from the highly percussive compositions pioneered by Fela Kuti in the 1960s, while simultaneously infusing modern influences—from 80s synth music and trap to electronic dance and amapiano—creating a frenzied melting pot of global sounds.
In honoring his roots, Rema births something entirely new, coining the term “Afro-Rave” to describe his innovative style. “HeIs” features some of Rema’s most audacious lyrics to date, with standout tracks like “HeHeHe,” where he boldly asserts his supremacy in the music scene.
The album’s highlights include the lead single “Benin Boys,” an anthemic tribute to his hometown that features Nigerian rapper Shallipopi and has set the record for the second-biggest opening day streams for a Nigerian song on Spotify. Other notable tracks include “March Am,” a high-energy sonic joyride produced by P Priime, complete with heavy drums and invigorating car-revving sounds, and “Villain,” a wild afro-EDM track that starts with a deceptively calm sample of Lana Del Rey’s “A & W.”
One of the focal tracks, “Yayo,” is a psychedelic earworm brimming with youthful exuberance and bold lyricism. The album’s title track, “HeIs,” is a hair-raising inauguration song featuring heavenly choral melodies and singers eulogizing Rema in Swahili, performed by the Kenyan choir Red Fourth Chorus. Additionally, Nigerian rapper Odumodublvck lends his talent to the track “War Machine.”
“HeIs” is not just an album; it’s a boundary-defying statement that fully realizes the Afro-Rave genre while paying homage to the oldest and purest forms of Afrobeats. Rema’s artistic evolution is a testament to his genius, making “HeIs” a must-listen for anyone seeking to understand the future of Afrobeats.
Listen to the project here: “HeIs“
by fayo scripts