BƆTA’s seasonal scented candles debut at its maiden pop-up shop
Raveene-Jonelle
Accra, Friday, January 12, 2024 – Have you ever wondered what the fragrances locked in West Africa’s distinct seasons would smell like if expertly distilled? Get ready to be amazed! BƆTA just turned this fantasy into reality. The Ghanaian-owned business that has brought consumers some of the market’s finest self-care products since 2018 outdid itself at a two-day pop-up shop in East Legon on January 5th and 6th.
The brand unveiled its new batch of seasonal scented candles, adhering to its commitment to embrace the country’s heritage. Each candle, meant to embody one of Ghana’s three seasons, promises to inspire sweet memories of the annual Ghanaian experience. From the dry winds of the Harmattan (Op3) to the refreshing rains of the Monsoon (Nsuyiri) and the fruity aromas of the Tropical (Aduaba), BƆTA claims to have captured the true essence of our times.
BƆTA’s founder, Raveene, explained the inspiration behind their new line: “Ghana, and indeed all of West Africa, is blessed with beautiful weather. And though each season has its charm and challenges, we hope our new candles can help people enjoy and appreciate them more. We hope they stimulate customers’ senses and inspire sweet memories of the annual Ghanaian experience.” The latest offerings will join the company’s existing range of scented candles: Aphrodisiaque, Essentielle and Gourmand adding more depth to their already exciting collection.
To thank patrons for the success of their first pop-up shop in Accra, BƆTA organized an exclusive giveaway complete with a spa experience at the Resense Spa inside Kempinski Hotel Gold Coast City, Accra. The lucky winners enjoyed an intense pampering session from a masseuse, with cocktails, good music and some fragrant BƆTA candles in the backdrop.
Rush to their online shop now to get a piece of their latest candles while stocks last here: www.ourbota.comAbout BƆTA
BƆTA started as a mere concept in 2018. It was a way of combining my love for natural products and exquisite scents with my desire to wave the flag of Ghana, where my inspiration lies. Now, BƆTA has developed an ethos that encompasses all things wellbeing, with well-designed and affordable products at its core.
The word ‘BƆTA’ is from the Twi language and takes its meaning from the word ‘butter’ in English. Its feature here is an acknowledgment of shea butter and cocoa butter and sets its path as a reminder of the vast rich resources and cultures that the continent of Africa embodies. Resources and cultures that we believe can contribute to the improvement of mental and physical wellness.
As a company, BƆTA aims to shine a light on self-care while celebrating African heritage. We hope to extend the importance of well-being and happiness to everyone who encounters the brand.